Consumer demographic/economic information
http://www.euromonitor.com/Articles.aspx?folder=Global_financial_crisis_2008_decline_in_short_term_but_recovery_by_2010&print=true
Employment Predicitons
http://www.bls.gov/news.release/ecopro.nr0.htm
Color Trends
http://www.sensationalcolor.com/trends/more-on-color-trends/color-trends-influences.html
Fiber Fabric Finish
http://www.ameinfo.com/174837.html
SPESA Textile show of 2010
http://www.apparelmag.com/ME2/dirmod.asp?sid=86FE7A34C00E4F9DB1B0DCEF2EDE8F3D&nm=&type=news&mod=News&mid=9A02E3B96F2A415ABC72CB5F516B4C10&tier=3&nid=DE39EC695DEB4DB48C013C7F610B7094
Competitor info
http://phx.corporate-ir.net/phoenix.zhtml?c=122587&p=irol-reportsannual
http://www.hoovers.com/juicy-couture/--ID__113995,FRIC__147--/free-co-competition.xhtml
Showing posts with label The End User (2008). Show all posts
Showing posts with label The End User (2008). Show all posts
Monday, December 8, 2008
Wednesday, November 12, 2008
Consumer Info
Butler Bag and QVC
Most women on QVC review the butler bag as a great gift, especially for moms. This is a great target market because there are over 80 billion mothers in the US, 1/8 of which are single mothers. The Butler Bag is designed for the busy woman who want to look good, but also keep organized. Although the highest percentage of mothers (81%) are between the ages of 40 and 44, the average age of a woman giving birth for the first time is 25. QVC also caters to the busy woman in its approach to sales, but claims to have a wide target market audience, selling products that interest everyone from age 20 and up.
http://www.qvc.com/qic/qvcapp.aspx/view.2/app.detail/params.item.A82052.desc.Butler-Bag-by-Jen-Groover-Crinkle-Patent-Top-Zip-Satchel
http://www.electronicretailermag.com/info/1206_qvc.html
http://www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/006560.html
The "Generation Y" Consumer
The Generation Y consumer is one of the largest "consumption-oriented groups in history," targeted by malls and retailers for their high-spending and large numbers.
-Though they are only 7% of the population, they account for 21% of total spending
-Consumers under age 20 are spending five times more than their parents did at the same age
-Total market was $122 Billion in 200, projected to grow another $192 million by 2010
-In 2015, adult members of Gen Y will make up 34% of the population (up 7% from 2001)
-Consumed by entertainment: music, movies, TV, advertising, computer games, extreme sports, etc.
-Respond favorably to edgy and humorous communciations than be bombarded with conventional media
-Unlike parent generations, Gen Y works to live, instead of living to work
http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=667
http://www.usatoday.com/money/advertising/2006-10-11-retail-teens-usat_x.htm
http://www.businessweek.com/1999/99_07/b3616001.htm?scriptFramed
http://www.jllretail.com/NR/rdonlyres/4420B744-4281-422E-978C-0D8F1AF547E8/16026/GenY_longfinal.pdf
Most women on QVC review the butler bag as a great gift, especially for moms. This is a great target market because there are over 80 billion mothers in the US, 1/8 of which are single mothers. The Butler Bag is designed for the busy woman who want to look good, but also keep organized. Although the highest percentage of mothers (81%) are between the ages of 40 and 44, the average age of a woman giving birth for the first time is 25. QVC also caters to the busy woman in its approach to sales, but claims to have a wide target market audience, selling products that interest everyone from age 20 and up.
http://www.qvc.com/qic/qvcapp.aspx/view.2/app.detail/params.item.A82052.desc.Butler-Bag-by-Jen-Groover-Crinkle-Patent-Top-Zip-Satchel
http://www.electronicretailermag.com/info/1206_qvc.html
http://www.census.gov/Press-Release/www/releases/archives/facts_for_features_special_editions/006560.html
The "Generation Y" Consumer
The Generation Y consumer is one of the largest "consumption-oriented groups in history," targeted by malls and retailers for their high-spending and large numbers.
-Though they are only 7% of the population, they account for 21% of total spending
-Consumers under age 20 are spending five times more than their parents did at the same age
-Total market was $122 Billion in 200, projected to grow another $192 million by 2010
-In 2015, adult members of Gen Y will make up 34% of the population (up 7% from 2001)
-Consumed by entertainment: music, movies, TV, advertising, computer games, extreme sports, etc.
-Respond favorably to edgy and humorous communciations than be bombarded with conventional media
-Unlike parent generations, Gen Y works to live, instead of living to work
http://www.harrisinteractive.com/NEWS/allnewsbydate.asp?NewsID=667
http://www.usatoday.com/money/advertising/2006-10-11-retail-teens-usat_x.htm
http://www.businessweek.com/1999/99_07/b3616001.htm?scriptFramed
http://www.jllretail.com/NR/rdonlyres/4420B744-4281-422E-978C-0D8F1AF547E8/16026/GenY_longfinal.pdf
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