Consumer demographic/economic information
http://www.euromonitor.com/Articles.aspx?folder=Global_financial_crisis_2008_decline_in_short_term_but_recovery_by_2010&print=true
Employment Predicitons
http://www.bls.gov/news.release/ecopro.nr0.htm
Color Trends
http://www.sensationalcolor.com/trends/more-on-color-trends/color-trends-influences.html
Fiber Fabric Finish
http://www.ameinfo.com/174837.html
SPESA Textile show of 2010
http://www.apparelmag.com/ME2/dirmod.asp?sid=86FE7A34C00E4F9DB1B0DCEF2EDE8F3D&nm=&type=news&mod=News&mid=9A02E3B96F2A415ABC72CB5F516B4C10&tier=3&nid=DE39EC695DEB4DB48C013C7F610B7094
Competitor info
http://phx.corporate-ir.net/phoenix.zhtml?c=122587&p=irol-reportsannual
http://www.hoovers.com/juicy-couture/--ID__113995,FRIC__147--/free-co-competition.xhtml
Showing posts with label The Product (2008). Show all posts
Showing posts with label The Product (2008). Show all posts
Monday, December 8, 2008
Color History
In the late seventies, bright, rainbow colors were popular in apparel. Bright, contrasting colors were popular in interiors, and earthtones and warm colors were popular for exteriors.
As we move into the mid eighties, black, neutrals, and neon/day glow are very popular with consumers given their new wave of confidence. Rich, deep colors begin to pop up in eveningwear. Primary colors (mostly red) are seen.
The late eighties have succumbed to the trend of bold, darker colors that was surfacing in the mid eighties. Back is often used in conjunction with a bold or rich color. Jeweltones and primary colors are very popular.
Moving in to the nineties, primary colors and black are still very popular, as are bold contrasts. In 1992 the grunge phenomenon was in full swing, making red a popular color in plaids and flannels. Red also inspired a wave of consumer confidence. Animal prints became popular. Bright oranges, reds, and yellows became popular in handbags.
By 1994, the popular color palette began to give way to more subtle colors: raspberry reds, burgundy, cool blue, purple split pea, but by 1996 bright bold colors had made a comeback yet again, this time bringing grey to popularity with them.
In the late nineties, grey is still very popular, and splashy brights were often paired with it. Colors began to move from cool to warm seasonally.
In the early 2000s colors were inspired by nature. Warm, neutral colors were popular. Colors still moved from cool to warm seasonally. Then, a rise in brighter colors begins.
In 2004, colors move back from bright to neutral. Seawash and burnt tones popular. Colors are very natural, and environmental shades.
2006: BROWN. Teal blue, green hues, purple, mauve, berry-toned browns, rust, coral, copper, fresh peach, glowing amber tones, and taupery browns.
As we move into the mid eighties, black, neutrals, and neon/day glow are very popular with consumers given their new wave of confidence. Rich, deep colors begin to pop up in eveningwear. Primary colors (mostly red) are seen.
The late eighties have succumbed to the trend of bold, darker colors that was surfacing in the mid eighties. Back is often used in conjunction with a bold or rich color. Jeweltones and primary colors are very popular.
Moving in to the nineties, primary colors and black are still very popular, as are bold contrasts. In 1992 the grunge phenomenon was in full swing, making red a popular color in plaids and flannels. Red also inspired a wave of consumer confidence. Animal prints became popular. Bright oranges, reds, and yellows became popular in handbags.
By 1994, the popular color palette began to give way to more subtle colors: raspberry reds, burgundy, cool blue, purple split pea, but by 1996 bright bold colors had made a comeback yet again, this time bringing grey to popularity with them.
In the late nineties, grey is still very popular, and splashy brights were often paired with it. Colors began to move from cool to warm seasonally.
In the early 2000s colors were inspired by nature. Warm, neutral colors were popular. Colors still moved from cool to warm seasonally. Then, a rise in brighter colors begins.
In 2004, colors move back from bright to neutral. Seawash and burnt tones popular. Colors are very natural, and environmental shades.
2006: BROWN. Teal blue, green hues, purple, mauve, berry-toned browns, rust, coral, copper, fresh peach, glowing amber tones, and taupery browns.
Thursday, November 13, 2008
Color/Color Wheels (Autum/Winter 2008/2009)
Color/Color Wheels (Autum/Winter 2008/2009):
Street fashion, with it's vibrant colors and rhythms, are a basis for color this winter season. Raspberry reds, burgundy, cool blues, purples, and split pea are all colors that have optomistic features and faux monochromes.
Comfortable, basic flat and textured fabrics will be used for this winter's aesthetic feature. A sportier approach will be used with this season's design lines. For example, urban shapes with a look of motion or movement and flowy, boxy garments such as maxi parkas and fleece jackets are in style for winter 2008/2009.
Street fashion, with it's vibrant colors and rhythms, are a basis for color this winter season. Raspberry reds, burgundy, cool blues, purples, and split pea are all colors that have optomistic features and faux monochromes.
Comfortable, basic flat and textured fabrics will be used for this winter's aesthetic feature. A sportier approach will be used with this season's design lines. For example, urban shapes with a look of motion or movement and flowy, boxy garments such as maxi parkas and fleece jackets are in style for winter 2008/2009.
Wednesday, November 12, 2008
Technology (2008)
Technological advances in mp3 players include build-in address books, full-color screens, the ability to play movies and download tv shows. The iPod is not a new-and-improved walkman, it has become, for most people, an extension of themselves. The typical consumer's dependence on this product has increased due to the marketing strategies employed by apple. Apple has played on this consumer dependence by adding a free forum for organizing and downloading (iTunes) and a cheap and easy cyber-place to buy most televisions shows, movies, album artwork, and music (iTunes Store). The iPod is even regarded as a good, but not the best, mp3 player on the market, but since Apple has generated such trendy accessories and forums, the consumer dependence grows and expandshttp://www.consumer.org.nz/newsitem.asp?docid=3124&category=News&topic=Nike%20iPod%20sport%20kit
http://www.wired.com/gadgets/mac/commentary/cultofmac/2005/01/66426
Technology (2008)
Comparing technology, then versus now, it is interesting to see how fast technology progresses in becoming more user-friendly, faster, and even better looking. Technology must keep up, though, with consumer demand for newer and better products. The US consumer spends about 7 hours per month talking on a cell phone.
Cell phones were created for convenience; being able to contact someone and not a certain place means that nothing is set in stone, that appointments are "softer" than a firm plan. Although, consumers have taken the cell phone to the next level, using it as a day planner, a music player, a video game, and a text-message instant conversation. The demand from the consumer for better technology has only promoted a fast-paced and on-the-go lifestyle. The cell phone is even referred to as the "adult pacifier," because you can never leave home without it.http://www.npr.org/templates/story/story.php?storyId=17486953
Tuesday, November 11, 2008
a. Color Trends
Color Trends:
Many colors for 2008 are based on the theory of being an independent woman and being in touch with one's femininity. Some of the forecasted summer colors for 2009 that Pantone has published in their "Colour Planner" have names such as 'Female-ism', 'Classic-ism', 'Independent-ism', 'Today-ism', 'Absurd-ism', 'Fetish-ism', and 'Surreal-ism'.
The magazine is published to give businesses and industries a look ahead at the current colors used within their environments. It is called the "Pantone Fashion + Home Color System".
Many colors for 2008 are based on the theory of being an independent woman and being in touch with one's femininity. Some of the forecasted summer colors for 2009 that Pantone has published in their "Colour Planner" have names such as 'Female-ism', 'Classic-ism', 'Independent-ism', 'Today-ism', 'Absurd-ism', 'Fetish-ism', and 'Surreal-ism'.
The magazine is published to give businesses and industries a look ahead at the current colors used within their environments. It is called the "Pantone Fashion + Home Color System".
Color
Three main color pallettes for 2008 have become popular, especially in interior decorating, and are heavily influenced by the high fashion seen on the runway. Although it is a theory that no color is a bad color choice for 2008 (“Consumers’ increasing color confidence and personal style makes any color fashionable for 2008”), these pallettes have been compiled to show a spectrum of the current trends.
“Going Green” is the newest addition to the nuetral color pallette. Nuetrals are often just khaki, tan, white, and off-white, used as staple-colors for a conservative consumer. Now, though, mid-tone hues of fern, palm, pine and sage can be seen along side these staple nuetral colors to reflect an eco-conscious mindset that reflects the “going green” movement.
Black and white paint hues, along with metalic accents and high-sheen finishes, can be seen as a pallette that reflects drama and oppulance. We forecasted this trend in 1998-2000 as a way for consumers to make a bold statement, especially when coming into an economic up-turn of consumer confidence. With the election this year as well, bold statement pallettes can be seen as consumer confidence also rises.
Crewel colors are the cranberry reds, warm browns, and pumpkin oranges that make a space feel more homey. They promote a more soothing lifestyle, through color, that many people need in this fast-paced world. These colors are influenced by afghans and quilts that represent the comfort of an old-fashioned home.
“Going Green” is the newest addition to the nuetral color pallette. Nuetrals are often just khaki, tan, white, and off-white, used as staple-colors for a conservative consumer. Now, though, mid-tone hues of fern, palm, pine and sage can be seen along side these staple nuetral colors to reflect an eco-conscious mindset that reflects the “going green” movement.
Black and white paint hues, along with metalic accents and high-sheen finishes, can be seen as a pallette that reflects drama and oppulance. We forecasted this trend in 1998-2000 as a way for consumers to make a bold statement, especially when coming into an economic up-turn of consumer confidence. With the election this year as well, bold statement pallettes can be seen as consumer confidence also rises.
Crewel colors are the cranberry reds, warm browns, and pumpkin oranges that make a space feel more homey. They promote a more soothing lifestyle, through color, that many people need in this fast-paced world. These colors are influenced by afghans and quilts that represent the comfort of an old-fashioned home.
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