Color History

In the late seventies, bright, rainbow colors were popular in apparel. Bright, contrasting colors were popular in interiors, and earthtones and warm colors were popular for exteriors.

As we move into the mid eighties, black, neutrals, and neon/day glow are very popular with consumers given their new wave of confidence. Rich, deep colors begin to pop up in eveningwear. Primary colors (mostly red) are seen.

The late eighties have succumbed to the trend of bold, darker colors that was surfacing in the mid eighties. Back is often used in conjunction with a bold or rich color. Jeweltones and primary colors are very popular.

Moving in to the nineties, primary colors and black are still very popular, as are bold contrasts. In 1992 the grunge phenomenon was in full swing, making red a popular color in plaids and flannels. Red also inspired a wave of consumer confidence. Animal prints became popular. Bright oranges, reds, and yellows became popular in handbags.

By 1994, the popular color palette began to give way to more subtle colors: raspberry reds, burgundy, cool blue, purple split pea, but by 1996 bright bold colors had made a comeback yet again, this time bringing grey to popularity with them.

In the late nineties, grey is still very popular, and splashy brights were often paired with it. Colors began to move from cool to warm seasonally.

In the early 2000s colors were inspired by nature. Warm, neutral colors were popular. Colors still moved from cool to warm seasonally. Then, a rise in brighter colors begins.

In 2004, colors move back from bright to neutral. Seawash and burnt tones popular. Colors are very natural, and environmental shades.

2006: BROWN. Teal blue, green hues, purple, mauve, berry-toned browns, rust, coral, copper, fresh peach, glowing amber tones, and taupery browns.