Color

Pantone "Color of the Year"
"Blue Iris" was announced late in 2007 as being the "Color of the Year" for 2008. This color is used as an example to encapsulate the emotions that is predicted will describe the consumer direction ("dependable" blue, "soul-searching" purple; "anchoring and meditative with a touch of magic"). Not only is it predicted to lead consumers in fashion, but also in cosmetics and home fashion.




Color Enhances Mood
Color not only reflects a particular design aspect, but can affect the physiology of a person, making them feel hungry, calm, excited, or even arroused. Color choice is not just important within clothing, but also home fashion (wall paint, slipcovers, the popularity of HGTV), and even in technology. Oftentimes, you will see common color choices across a broad spectrum of environments. Hospitals use blues and greens, reds are used often in restaurants and dining rooms, and yellow is best used in dimly lit areas. The folowing is a quick list of some colors and the affects they may have.
Red: Raises excitement, energy, appetite, and arousal levels.
Orange: Warm and welcoming
Yellow: Warm and welcoming, attention-getting
Blue: Calm and tranquil, appetite suppressant
Green: Calm and relaxing, very versatile
Violet: Often disliked by adults but liked by younger children