-Men and Fashion
Men have long been subjecting themselves to business suits and practical office-wear, without paying attention to fashion and the apparel industry. Studies are concluding, though, that more and more men are rejecting the old attitude towards shopping and becoming more knowledgeable about who and what they are wearing. Not only are they embracing Brooks Brothers and Hermes, but they are looking for better fit, better quality, and more comfortable takes on the old business suit. This new acceptance of natural fibers and high-end prices has greatly affected the apparel industry, with womens wear companies such as Donna Karen and Liz Claiborne creating menswear lines to tap into this growing market. Consumer Buying Habits (Within the Music Industry)
To increase future sales, the National Association of Recording Merchandisers (NARM) researched why and how consumers buy "prerecorded music." The data is a comparison between two types of consumers; it includes what compells them to go to a retail store for music, if they bought anything, and why. Within this study, they found two types of consumers: those who browse, and those who intend to buy. Most often, the reason for not making a purchase was based on availability, and the cost of the item was hardly ever an issue. The Graphs above show that radio was a huge influence on people in 1998 over their reason for shopping for music, and that seeking music based on knowing a favorite artist or band was a close second. In the retail world, this can also hold true; seeing new designs and trends will spur a sale from the consumer, but brand loyalty is just as important. The interaction between these ideas is what designers and design companies must connect to form an ongoing interest from the consumers. New and fresh design trends, while still in keeping with the essence of the brand, will continue brand loyalty from the consumers.
To increase future sales, the National Association of Recording Merchandisers (NARM) researched why and how consumers buy "prerecorded music." The data is a comparison between two types of consumers; it includes what compells them to go to a retail store for music, if they bought anything, and why. Within this study, they found two types of consumers: those who browse, and those who intend to buy. Most often, the reason for not making a purchase was based on availability, and the cost of the item was hardly ever an issue. The Graphs above show that radio was a huge influence on people in 1998 over their reason for shopping for music, and that seeking music based on knowing a favorite artist or band was a close second. In the retail world, this can also hold true; seeing new designs and trends will spur a sale from the consumer, but brand loyalty is just as important. The interaction between these ideas is what designers and design companies must connect to form an ongoing interest from the consumers. New and fresh design trends, while still in keeping with the essence of the brand, will continue brand loyalty from the consumers. 
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