Quantitative Plan

BROWN COW
QUANTITATIVE DATA STRATEGIC PLAN

1. Who Is Butler Bag? (Ashley) (11-3-2008)
Price points
Product range
Outlets where sold
Online, QVC, retail stores
Advertising campaigns
Competitors
2. Consumer Data (Erica and Kristin)
Historical buying trends, by year, including:
Most common price bracket
Most common style of purse bought
Most common consumer (by age and income level) allocating money for purses
Number of purses bought by a person
Who are Butler Bag’s customers?
Income level
Age/gender range
Where they shop, in general,
Online, QVC, or retail
Why buy a Butler Bag?
QVC comment board/customer satisfaction comments
3. The Product (Lindsey and Suzanne)
Color trends
Link between forecasted color reports and macro-environment
Graph representing historical trends using:
Forecasted Pantone Reports
Allocated consumer spending
Societal/environmental mood
Style lines
Historical links between consumer spending/societal and environmental context, and:
Handbag size, shape, color, trend
Materials
Leather, pvc, or other
Extra components
Necessities
Inner built-in compartment
Accessories/hardware
Past trends in handbags/fashion
Butler Bag’s identifiable/common features
Zippers, buttons, patch or hidden pockets, magnets, handles (long or short), etc.