Behavioral (1998)
Consumers purchase items based on the celebrity clientele that represents them. Athletic footwear has been a huge contributor to the celebrity clientele who represents certain brands either as an endorsement or unintentionally while exercising. Nike is known for their celebrity endorsers, Michael Jordan, Tiger Woods, and Sheryl Swoopes.
Some prices for simple things like the pay phone, have risen to 35 cents instead of the traditional 25 cents. Other things like gasoline, automobiles, food, furniture, and appliances have not risen in price and consumers are surprised at the steady pace of those essentials.
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