Demographics

Age and Gender Spending

(Specific to Apparel expenditures)

Apparel and Services(Total)--------1,674
.....Men and boys---------------------399
..........Men, 16 and over------------------314
..........Boys, 2 to 15------------------------85
.....Women and girls------------------651
..........Women, 16 and over-----------------548
..........Girls, 2 to 15-----------------------103
.....Children under 2-----------------73
.....Footwear--------------------------281
.....Other-------------------------------270
(To view all data and the entire document, click on the text above)

The graph and data above illustrates consumer spending (in 1998) by age and gender in the apparel industry. The strongest apparel market/subcategory is in women's goods and services. Menswear, and then footwear, are a very close second and third categories that remain even with eachother throughout 1998, and children's categories are the smallest market.

It is clearly evident that women, ages 16 and above, are not only the majority of consumers in the United States, but that this category sells the most products and services (for example, items in this category can be gifts bought by another age and/or gender category). This data is strong evidence that adult women are the dominant purveyors of apparel goods and services throughout the United States.